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Build skills on your schedule, one topic at a time, with 5 minute or less micro-learning videos designed to help you improve your LinkedIn Ad campaign outcomes. 

Ad Creation with Gen AI
Discover how to create meaningful ads with LinkedIn's Gen AI tools, from drafting and refining to testing and scaling for stronger performance at scale
3 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Ad Creation 5 minutes or less
Drive Greater Performance with Ad Personalization
Amplify your impact with ad personalization in Campaign Manager, tailoring ad copy to members' professional information while respecting member preferences
3 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Ad Creation 5 minutes or less
Make Your Ads Interactive With Conversation Ads
Learn what Conversation Ads are, when to use them effectively, avoid common mistakes, and set them up in Campaign Manager
4 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page 5 minutes or less
Accelerate Pipeline Growth With Companies
Learn how to use LinkedIn Companies to identify high-intent accounts, build and refine retargeting audiences, and optimize ad spend by focusing on engaged companies
4 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page 5 minutes or less
Build Smarter Campaigns With Predictive Audiences
Learn what Predictive Audiences are, how to build and refine them in Campaign Manager, and follow best practices to reduce wasted impressions and improve audience targeting
5 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page 5 minutes or less
Prove Marketing Impact with CRM Sync
Connect your CRM to LinkedIn Ads so you can see how campaigns influence pipeline and revenue, helping you prove and optimize marketing’s impact
3 min
English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page 5 minutes or less
Uploading a Company List
Upload and activate a company list to target the right accounts with precision and improve your campaign match rates and reach
3 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Targeting 5 minutes or less
Interpreting Brand Lift Results
Analyze Brand Lift test results to determine clear, actionable next steps for improved campaign success
3 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Brand Lift 5 minutes or less
Understanding Your Event Ad Performance
Track and interpret your Event Ad performance in Campaign Manager to understand engagement across every stage and optimize future event campaigns with confidence
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Events Event Ads 5 minutes or less
Conversions API: Associate Your Campaigns
Connect conversions to the right campaigns and avoid common issues that can lead to missing data
1 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Conversions API: Conversion Category and Monetary Value
Define conversion categories and assign monetary values within conversion tracking
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Conversions API: Conversion Window and Attribution Model
Explore conversion windows and attribution models, how they impact measurement, and best practices for setting them to optimize your campaigns
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Conversions API: Define Data Source
Define data sources, choose integrations, and activate conversions for tracking and analytics
1 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Explaining Why Conversions API
Learn the importance of Conversions API in driving revenue, budget allocation, and marketing efficiency
1 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Tracking the Buyer Journey to Conversion
Track conversion signals with Conversions API through the complex B2B buyer journey and optimize marketing and sales alignment for smarter growth
3 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Conversions API: Troubleshooting Checklist
Troubleshoot common challenges with Conversions API and optimize campaign performance with this comprehensive checklist and actionable solutions
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API 5 minutes or less
Personalize Your Brand with Thought Leader Ads
Build brand equity and engagement using LinkedIn's Thought Leader Ads to promote organic posts from your company's leaders, employees, and champions, and establish your brand as an industry authority
4 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Thought Leader Ads 5 minutes or less
LinkedIn's CTV Ads Campaign Manager Workflow
Create and launch a successful CTV Ads campaign on LinkedIn
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page CTV 5 minutes or less
Conversion Tracking with Insight Tag
Set up and track conversions on your website using the LinkedIn Insight Tag
5 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Insight Tag 5 minutes or less
The LinkedIn Live Studio
Navigate LinkedIn Live Studio with step-by-step guidance
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video LinkedIn Events skip-register-page 5 minutes or less
LinkedIn Bidding and Auction
Optimize your bids and ad content for maximum impact and competitiveness in advertising on LinkedIn
4 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Bidding 5 minutes or less
Boosting for Paid
Boost organic content into paid ads on LinkedIn in just a few easy clicks
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Boosting 5 minutes or less
Boosting from Pages
Elevate your brand's reach on LinkedIn by turning an organic post into a paid advertisement
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Boosting 5 minutes or less
Navigating Event Analytics
Navigate event analytics reports, boost posts on LinkedIn, and measure success
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video LinkedIn Events skip-register-page 5 minutes or less
Planning a Full-Funnel Video Strategy
Reach and engage your audience at every stage of the buying journey
1 min
English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Video Ads 5 minutes or less
Creating an Event Ad in Campaign Manager
Create an Event Ad in Campaign Manager with step-by-step guidance using LinkedIn targeting attributes and bidding strategies
2 min
English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Event Ads 5 minutes or less