Alright, now that you’ve defined what conversions you want to track, the next part in step one is telling us where to get that data from.
This is where integrations come in.
LinkedIn supports a wide range of integration partners.
Some are direct APIs, others work through platforms like Zapier.
The right choice depends on your tech stack and how your data is stored.
So, for example, if you're using Salesforce, HubSpot, or Marketo, you can integrate via Zapier.
If your team uses Google Tag Manager with the Google Customer Data platform, you can then track both online and offline conversions.
For more custom setups, a direct API connection gives you full control and real time streaming.
It's important to check if your partner platform requires additional setup like enabling workflows or authentication tokens.
We've linked to the setup guides for each partner to make this easier.
But if you're unsure which integration to choose, start with your marketing or analytics team and see what they use.
Simpler is always better when you're getting started.
And do not forget to test your connection before moving on.
A verified API status is your green light to proceed.